White showcased on Project Effexx

White have been showcased on Project Effexx, an Architecture & Design website!

http://www.projecteffexx.com/spaces/architects-arthi-and-shraddha-of-white-design-allies

"Project EffexX is a community of professionals who are ideating, brainstorming and exploring newer horizons to unleash a world of possibilities for the end consumers. This initiative comprises of leading designers across disciplines like beauty, interiors, automobiles, textile, printing & packaging, all working towards enabling the consumer to live a better life"

Family home in Ashok Nagar

White has recently completed concept design for a large 3 bedroom apartment in Ashok Nagar. The layout of the apartment was open with two large Living rooms, Kitchen and Dining space that flow into each other.
 

The concept was developed around a beautiful patterned floor layout that connects the spaces together and becomes the main focal feature. We researched into a number of patterns and types of tiles and finally decided on a bespoke athangudi tile pattern in neutral colours.

 

Bespoke Athangudi tile pattern

 

The first living room is designed to be pleasing and welcoming to visitors bringing some greenery into the space and using a palette of greens in the soft furnishings.

 

The second living room is for the family and has a more cozy feel with a warmer palette. There are also some smaller ‘nook’ areas that are designed to be intimate areas for quiet reflection within the larger open space.

 

The two teenage boys' room has been designed with their tastes in mind and has a very sleek finish. The master bedroom on the other hand is more homely with a distinct ethnic touch.

 

Living Room

Kitchen and Dining

Family Room & Nook

Boys Room

 

Refurbishment of Office Interiors

White Design Allies are currently working on our first office interiors scheme – and we hope will be the first of many!

The premises of this major Plant and Engineering services provider in chennai recently suffered a fire where an entire floor suffered serious smoke damage. Although the furniture was still salvageable, the client decided to use this as an opportunity to give the office a modern makeover.
 

BEFORE: View of Office after fire 



BEFORE: View down the corridor



BEFORE: View of central workstation 

The office has a large open plan layout with cubicle workstations and enclosed rooms for meetings and discussion around the periphery. The client wished to retain this layout so we introduced some changes to improve the existing.

 

We are proposing a scheme incorporating a neutral colour palette using mainly white with splashes of yellow to provide a fresh and vibrant appearance to a fairly standard office layout. The key spaces such as the entrance area and conference room will be getting a significant update which will enhance the visitor's perception of the brand. We have also increased the areas of glass and introduced some greenery to create a more pleasant working environment.

 

View of proposed interiors

Ramaniyam Katti-ma Flat Interiors

Our client from a previous project gave us the opportunity to design the interiors of their new four bed flat in a luxurious gated apartment complex in Chennai. The brief was to create a family home which accommodated the requirements of each individual whilst still creating a unified feel. The main living spaces which includes the Lounge, Dining Room and Kitchen were designed to be open and flow into each other to create a welcoming social interaction space for extended family and friends. The bedrooms however were to be a private haven for the family members, so had to be truly personal to each individual. The Master Bedroom has an attached open terrace which will be designed as a private landscaped space - a luxury in most city apartments. Site work commences in early 2013 and we are very much looking forward to getting started!



Sister's Bedroom - An artist's space designed to be conducive for both creating and showcasing Art

 

Where to Find Us

We are currently working from our base in Chennai. If you would like to arrange a meeting please contact us by email or just give us a call!

Email: white.design.allies@gmail.com
Phone (India): (0091)9840831619/(0091)9962992740
 

Branding of Evident Chain of Dental clinics

Evident approached us to design the facade and interiors of their growing chain of Dental clinics that provide affordable and quality dental service in Chennai. We worked to create a pioneering, serene and transparent image for the brand that will help to dispel the fear of dentists.We put together a set of design principles and branding guiedlines that can be translated easily into any location. Currently two branches have been opened with many more in the pipeline.

 

Apartments at Kottur submitted for Approval

We are excited to announce that submission for approval has been made for an apartment block combining two existing sites at Kottur, Chennai. The brief was to design 4 identical apartments following the principles of Vasthu. As Vasthu science is intrinsically linked to directions, mirroring the apartments to acheive identicality was not possible. Our main emphasis as we developed the design was to ensure that the apartments receive plenty of natural light and ventilation which can be controlled by the users. Large covered terraces with perforated SS folding panels provide pleasant spaces to enjoy throughout the day. A roof garden will provide some precious green space within the urban environment as well as helping to insulate the top floor apartments from the blazing chennai sun.

 

Typical Floor Plan

 

Elevation from Road